From body parts to technology to tools, here’s what the UK’s top aestheticians are predicting will be big in 2020…
POWER TOOLS
Devices are continually evolving and new brands and companies are eager to enter the market, one of which is Pureskin. Founded by aesthetician, Jayne Mitchell, after running clinics and distributing equipment for other clinics she noticed a gap in the market and developed RESHAPE, a combination technology that uses Radiofrequency, Vacuum, Soft Laser and LED. With four technologies administered via one single applicator, it can treat clients from top to toe. Six other tools have followed and now the range incorporates EpiLase, a laser hair removal solution, Quantum with seven varying LED modes for face and body and Vegas QS, a Q-Switched Nd:YAG 1064/532nm laser device that generates powerful laser radiation in very short emission times. Mobile therapists won’t miss out on innovations either and fresh from the OXYjet facial rejuvenation system is the hand held, OXYjet GO. Based on the in-clinic device, it delivers microencapsulated oxygen deep into the dermis along with concentrated active ingredients. Using a pulsing pressure method that’s been tested to ensure the ingredients fill the intercellular spaces in the epidermis (which appear as the skin ages), the oxygen boost improves skin cell regeneration and re-energises the skin leaving it hydrated and lifted in appearance with zero downtime.
‘PERSONALISED SERVICES ARE IN DEMAND IN AND OUT OF THE CLINIC SO PRACTITIONERS WHO HAVE THE KNOWLEDGE AND EXPERTISE TO COCKTAIL THEIR TREATMENTS WILL HAVE THE UPPER HAND’
NATURAL RULES
Natural looking tweakments sound like a contradiction in itself but that’s what more and more clients are looking for – it’s about enhancement not altering. Advanced laser and skin expert, Dr Debbie Thomas says that when it comes to skin rejuvenation, the natural look can be achieved via lasers rather than wrinkle-reducing injections. “They keep the skin in great condition, boost everything from collagen to brightness while tackling visible imperfections like pigmentation, red veins and inflamed skin. They don’t have any of the recovery time they used to either so while it may be a less obvious approach, it will ensure more balanced and healthy looking skin.”
DILLIGENT AND DIVERSE
Just like skincare, make-up and haircare has finally begun to embrace all skin types and all skin tones, so too are clinical treatments like chemical peels, collagen induction therapy and laser. Although this does put an onus on clinics and therapists to ensure they are fully trained in treating and managing all skin tones and understanding cultural nuances. “We predict that the clinics who invest in this training will see positive uplifts in their client
base,” says lead aesthetician and founder of Black Skin Directory, Dija Auodele. She also highlights how rejuvenation treatments that use energy-based devices such as Byonik and Alift will rise in popularity thanks to the fact they don’t use heat which makes it suitable for darker skin tones. Finally, with the entire beauty industry calling for inclusivity, the Black Skin Directory believe that 2020 will see brands and developers ensuring clinical trials, imagery and advertising that’s more reflective of our diverse society.
COMBINATION TREATMENTS
Why have one treatment when you can have two or three? Personalised services are in demand in and out of the clinic so practitioners who have the knowledge and expertise to cocktail their treatments will have the upper hand. “I launched two new treatments this year that included various modalities for best results and I aim to do the same next year,” reports cosmetic doctor, Dr Sophie Shotter. “They are popular with my patients as they surpass expectations, which is what I like to do every time.” Facials with radiofrequency, microneedling with lasers or for a more low-key option, hydrafacials and rejuvenation treatments, by taking a mix and match approach it means practitioners don’t always have to take the most invasive route.
SUPER SPA-ING
The days when spas were just somewhere to have a touchy feely facial and pad about in fluffy slippers and robe are long gone and more and more spas are introducing aesthetic treatments onto their menus. “I truly believe that wellness is about feeling good on the inside and outside so if a more aesthetic treatment can give you the confidence to tackle the world, then bring it on,” explains Sara Young, founder of the Aesthetics Collective who offer aesthetics services in the spa environment and are working with The Grove, Pennyhill Park and South Lodge Spa to extend their offerings. “It’s a concept much more in line with the EU and US spa markets where you can spa in the morning and then have a chemical peel in the afternoon.”
BODY ROCKERS
Body treatments are having a makeover and is a subject we’ll be covering in the new year. Dr Preema Vig has just launched The Body Clinic that incorporates CoolSculpting,
EMSculpt, Venus Legacy, Intraceuticals Oxygen Body and EndyMed; The Light Salon has recently added targeted body treatments on its menu and Baldan has just launched Le Shape – a laser treatment for non-surgical Liposuction. “I think this trend for toning muscle in clinic to compliment fat reduction will continue into 2020 (we saw the launch of EmSculpt this year),” continues Dr Sophie Shotter. “We will see the new CoolTone hit the clinics and the makers of the well-known fat freezing treatment – CoolSculpting, are launching a muscle conditioning platform in 2020. This will compliment CoolSculpting by providing muscle hypertrophy once the fat bulk has been reduced with CoolSculpting.”